Be You With Lulu
Advertising | Marketing
Voted “Best Presentation” for IBM 302: Marketing Strategy
An in-class marketing strategy case study for Lululemon Athletica. The objective was to create a marketing and media plan outlining the marketing strategy to expand the Lululemon Athletica brand to other locations. This advertising campaign was created to launch a new store opening if Lululemon Athletica came to Pacific City mall in Huntington Beach, California.
See Project Here: Marketing Plan
Group Partners: Anna Pabiadzimskaya, Katrina Acott, Lucy Lee, Lucy Li