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Advertising | Marketing

Voted “Best Presentation” for IBM 302: Marketing Strategy

An in-class marketing strategy case study for Lululemon Athletica. The objective was to create a marketing and media plan outlining the marketing strategy to expand the Lululemon Athletica brand to other locations. This advertising campaign was created to launch a new store opening if Lululemon Athletica came to Pacific City mall in Huntington Beach, California.

See Project Here: Marketing Plan

Group Partners: Anna Pabiadzimskaya, Katrina Acott, Lucy Lee, Lucy Li

Photography and Logo Courtesy: Brandon Tigrett, phunnyfotos, George Smith Partners Real Estate