All social media advertisements designed are primarily focused on the promotion of the new store opening at Pacific City mall in Huntington Beach, CA. We will be utilizing the most common social media apps that our target audience uses the most—Facebook, Instagram, and Snapchat—to post all advertisements. The hashtag “#beyouwithlulu” would be heavily used on our social media for the promotion of the new store location.

Each Lululemon Athletica location has their own Facebook Page, hence, Pacific City will have their own Facebook Page along with their own Instagram account that will be linked to the Facebook Page. Anything posted on Lululemon Pacific City’s Instagram account will automatically be posted onto the Facebook Page as well. We will be utilizing Snapchat to promote the store opening by designing a custom geofilter that will be available for all Snapchat users to use if they’re within the proximity of Pacific City mall and Huntington Beach’s Main Street shopping area.

Lululemon Athletica’s Be You With Lulu campaign involves print advertisements in magazines and on billboards. The hashtag “#beyouwithlulu” will also be included in the text within the print design to lead potential customers to engage with our social media accounts. From there, they can view our other posts and images of the athletic apparel Lululemon carries. Our print advertisements are used to attract our target customers’ attention whenever they aren’t on social media. Print advertisements would be able to reach potential customers whether they’re commuting to places or flipping through magazines when they’re waiting for an appointment.